EXPOSURE OVERVIEW Dunlop 24H DUBAI 2012
Please find below the huge exposure overview of (7th edition) Dunlop 24H Dubai 2012. This includes the worldwide TV broadcasting, live-TV, the 52 minutes highlight show, news items and short reports.Our TV production partner Quattro Media in cooperation with Radio Le Mans produced an attractive and professional live show of 12hours as well as a 52minutes highlight show in 5 languages. This was also made possible thanks to Nissan.
With over 4.000 TV hours the total broadcasting hours are doubled. Also the publications in the printed media and publications on internet are doubled. Both compared to the 2011 event, which already had a very good exposure result.
With the 7th edition of Dunlop 24H Dubai, Creventic has introduced for the first time live TV-coverage on Motors TV, Dubai TV as well on YOUTUBE and on the live website, 24HDubai.com and 24HSeries.com. Additional the live radio and internet coverage by RadioLemans.com had a huge audience with almost half a million listeners over the event.
TV Airing time in hours
| Total Airing Time | West - Europe | East - Europe | North America | Sth.-& Middle America | Asia-Pacific | Africa | Middle East |
| 4172 hours | 1820 | 1456 | 21 | 277 | 138 | 265 | 192 |
TV Airing time in hours by program type
| Total Airing Time | News | short report | Highlight | Live-live | Live-replay |
| 4172 hours | 162 | 242 | 1096 | 766 | 1906 |
Number of broadcastings by region
| Number of Transmissions | West-Europe | East-Europe | North America | Sth.-& Middle America | Asia-Pacific | Africa | Middle East |
| 6390 broadcastings | 1355 | 1177 | 145 | 911 | 799 | 1272 | 731 |
Number of broadcastings by program type
| Number of Transmissions | News | short report | Highlight | Live-live | Live-replay |
| 6390 broadcastings | 303 | 3570 | 1457 | 303 | 757 |
| GT-Academy, Road to Dubai, broadcasted on Eurosport |
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Press Clipping, Publications in printed media & websites
| Quantity | Total value of written media coverage | Advert Media Value € | *Media value of Spend 1:4 € |
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| 168 | Printed publications: English, German, Dutch, French | 338.560 | 1.354.240 | |
| 55 | Printed publications in Arabic language | 96.620 | 386.480 | |
| 1024 | Website publications: English, German, Dutch French | 921.520 | 3.686.080 | |
| 61 | Website publications in Arabic language | 69.660 | 278.640 | |
| Total € | 1.426.360 | 5.705.440 | ||
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*This calculation is based on the principal that editorial has four times the value of paid-for advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial is four times more than paid-for advertising |
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Youtube
| Live TV is also streamed through YOUTUBE | Number of viewers |
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| Over 12 hours of live streaming in total | 99.557 |
Radiolemans.com
| Event day | Program info and Listener numbers |
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| Wednesday | Midweek Motorsport Preview | 47.044 |
| Thursday | Replay of preview plus over 7 hours of live coverage of all practice, qualifying and night practice. | 90.619 |
| Friday | Replay of previous coverage plus live warm up session. Race coverage started 70 minutes before green flag and included grid walk. Live uninterrupted race coverage. Average listening time was just under one hour 35 minutes | 290.221 |
| Saturday | Uninterrupted live coverage of remainder of race | 69.891 |
| Total | Number of listeners over the event | 497.775 |
Website and Live-website
| Website visitors during the event only | Visitors | Unique visitors | Page views | Averege time |
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| 24hdubai.com | 81.997 | 46.872 | 198.814 | 2 min 41 sec | |
| live.24hseries.com | 118.561 | 52.451 | 548.023 | 8 min 02 sec | |
| Total: | 200.498 | 52.451 | 747.837 |
Others
| Full color magazine | Circulation: 3000 |
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| Twitter (twitter.com/24hseries) | > 1.500 followers | |
| APP-GPS Auge (GPS tracking system) | > 1000 downloads | |
| Digital newsletter 24H Series | Circulation: 120.000 |
Partners and Sponsors Dunlop 24H Dubai 2012
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